How Much is it Worth For cookieless tracking
Easy Insights – Intelligent Performance Tracking and Multi-Channel Attribution for Performance-Oriented Marketing
In the modern data-driven marketing world, tracking user interactions and evaluating performance across multiple platforms is essential. Conversion tracking and multi-channel attribution enable marketers to reliably assess which campaigns, channels, and touchpoints generate real results. EasyInsights offers sophisticated analytics and automation tools designed to help businesses optimise their marketing data, maximise ad spend, and make informed decisions in a data-safe way.
The platform streamlines complex data integration by merging metrics from multiple advertising, CRM, and analytics tools into a centralised dashboard. Whether you’re managing multiple campaigns across LinkedIn, Meta, and Google Ads, EasyInsights ensures comprehensive visibility of performance metrics while removing data silos and reporting delays.
Accurate Attribution and Conversion Analytics
EasyInsights empowers marketers to go beyond basic click tracking by offering precise conversion analytics across all interaction stages. It lets teams to measure conversions that happen both digitally and physically, such as purchases, sign-ups, and leads—ensuring every meaningful customer action is tracked.
With robust multi-channel attribution, businesses can identify which channels truly contribute to conversions. Instead of giving full credit to the last interaction, attribution models such as position-based, time-decay, or algorithmic approaches distribute credit more accurately across multiple touchpoints. This enables marketers to invest budget more effectively and improve overall ROI.
The integrated attribution framework also helps brands reveal hidden patterns in user journeys, allowing for smarter campaign optimisation and deeper performance insights.
Privacy-First Tracking with Server-Side Technology
As browser restrictions and privacy regulations evolve, traditional cookie-based tracking methods are becoming less reliable. EasyInsights addresses this challenge with backend tracking, which ensures accurate data capture while maintaining user privacy.
Unlike browser-based methods that rely on cookies, server-side tracking collects and processes event data directly from servers, minimising data loss from ad blockers or tracking prevention mechanisms. This ensures more precise attribution and compliant data handling—critical for businesses operating under strict data protection frameworks.
By adopting server-side tracking, companies can stabilise their analytics setup and retain consistent insights even as the digital landscape shifts toward privacy-first ecosystems.
Product Feed Optimisation for E-Commerce Success
For e-commerce brands, product feed optimisation plays a key role in improving ad performance and visibility across platforms like Google Shopping, Meta, and marketplaces. EasyInsights streamlines this process by cleaning, categorising, and enriching product data to ensure that every listing meets platform requirements and search relevance criteria.
Optimised feeds raise click-through rates and conversion rates by delivering accurate, high-quality information to potential customers. Additionally, EasyInsights allows marketers to instantly refresh inventory, pricing, and product attributes—removing manual errors and ensuring real-time accuracy across multiple channels.
This automation not only conserves time but also enhances campaign profitability by ensuring that ads are always targeting the best prospects with the right product data.
Privacy-First Analytics with Cookieless Tracking
The marketing industry is rapidly shifting toward a privacy-first approach, where third-party cookies are being phased out. EasyInsights leads this transformation with advanced cookie-free tracking solutions that enable marketers to retain access to meaningful insights without compromising privacy.
By leveraging authenticated user data and advanced identifiers, the platform allows for effective audience measurement and conversion attribution even in cookieless environments. This ensures that businesses can preserve insight quality, adjust campaigns, and make informed decisions despite regulatory and technological changes.
Cookieless tracking server-side tracking through EasyInsights also strengthens transparency, giving both advertisers and consumers increased trust in how data is managed and used for performance measurement.
Why Businesses Choose EasyInsights
Businesses across industries trust EasyInsights for its ability to centralise analytics, automate reporting, and deliver accurate insights across all marketing platforms. By combining conversion tracking, cross-platform attribution, server-based analytics, product feed optimisation, and privacy-safe analytics in one solution, the platform enables marketing teams to focus on strategy rather than manual data operations.
Key benefits include:
• Centralised data management from all ad networks and analytics tools
• Instant privacy-compliant tracking and reporting
• More efficient budget allocation through accurate attribution models
• Superior data accuracy with server-side and cookieless technologies
• Streamlined optimisation of product feeds for better e-commerce performance
Conclusion
In a landscape where privacy regulations are becoming stricter and data fragmentation is growing, EasyInsights stands out as a reliable solution for marketers seeking clarity and insight. Its integrated capabilities in conversion tracking, multi-channel attribution, server-based data capture, and cookieless tracking ensure that businesses can sustain marketing insights and adapt confidently to future changes. With smart systems, accuracy, and compliance at its core, EasyInsights empowers marketing teams to transform data into actionable intelligence and achieve consistent growth.